Logo & visual identity
A consistent designfor your business.
We create or refine your logo and visual identity, defining colours, fonts and design elements your team can use online and in print.
The starting point
Is your brand recognisable without its name?
A logo is a starting point. Recognition also comes from fonts, colours, imagery and layout. When these elements work together, your brand stays consistent across different media.
We design from your positioning and test real uses, from phones to business cards. For an existing identity, we identify what is worth keeping and improving.
Scope of work
What we do for you.
A logo that fits
We create or refine your logo and test variants at different sizes and on different backgrounds, checking readability and practical use.
A flexible design system
Typography, colours and graphic principles give your brand character. Recurring elements connect the website, presentations and print.
Clear rules for your team
Examples and a suitable guide document the system so your team and external partners can use it consistently.
Your outcome
Design guidelines, templates and the files you need.
You receive the agreed logo variants, design foundations and usable files, with a style guide suited to your needs. Templates, fonts and usage rights are specified in the project scope.
Tell us about your projectHow we work together
How
we work.
We agree on tasks and decisions with you. You know what comes next and what information we need from you.
Assess the brand
We clarify positioning, audiences and uses, then assess the strengths and inconsistencies in your existing design.
Develop a visual direction
We explain design options using real applications, then refine the selected direction together.
Hand over the system
We finalise variants and guidelines. Your team receives the agreed files and a clear introduction.
Can you develop our existing logo?
Yes. We can retain distinctive elements and improve usability. The right extent of change depends on your brand and the problems you need to address.
Which files do we receive?
We agree formats and variants in advance, usually including suitable vector and digital image files. Print files, templates and source files are explicitly listed in the scope.
Are font licences included automatically?
Not necessarily. Some fonts and uses require separate licences. We consider this when choosing fonts and explain rights and one-off or ongoing costs before handover.