Google Ads & paid search
Reach customerswith targeted Google Ads.
We set up search campaigns and manage ads, search terms and landing pages. Budget, goals and measurement are agreed in advance, with regular reviews.
The starting point
Which clicks actually matter to your business?
Visits alone are not enough if they produce no useful enquiries or sales. Paid search starts with a clear goal and an understanding of demand. Search terms, ads and landing pages need to fit together.
We define commercially useful outcomes and how to measure them, then build a clear campaign structure. Searches, ads and landing pages are reviewed regularly, so reach is not the only measure of value.
Scope of work
What we do for you.
Define demand & goals
We choose relevant searches and regions, exclude irrelevant queries and agree on budget and outcomes before launch.
Connect ads & landing pages
The landing page delivers on the ad's message, with clear information and an obvious next step.
Review quality regularly
We review searches, costs and agreed conversions. Feedback on enquiry quality helps improve campaigns meaningfully.
Your outcome
Configured campaigns with clear reporting.
You receive the agreed campaigns and support. Clear reports show how the budget is used and what to adjust next. Ad spend and our fees remain separate.
Tell us about your projectHow we work together
How
we work.
We agree on tasks and decisions with you. You know what comes next and what information we need from you.
Agree on goals & measurement
We clarify your offer, audience and commercial goals and review existing accounts and measurement.
Set up campaigns
We align search topics, ads and landing pages, then launch within the agreed budget.
Review & refine
After an appropriate learning period, we review results and adjust searches, budget allocation and landing pages.
What advertising budget do we need?
It depends on demand, competition and your goal. We assess likely click costs and your offer's economics before recommending a budget, rather than setting a blanket minimum.
Can you take over our existing Google Ads account?
Yes. We review structure, performance and access. The account and its history remain yours; changes follow an agreed assessment.
Are click costs included in your fee?
Advertising spend and agency fees are separate. We itemise our work and agree on how ad spend is billed and limited before launch.