Tracking & analytics
Understand how yourwebsite is used.
We set up measurement for questions that matter to your business, showing which content, campaigns and journeys contribute to enquiries or orders.
The starting point
What question should your dashboard answer?
Visits and clicks provide clues, but decisions need context. Which content supports enquiries? Where do forms fail? Which campaigns attract suitable prospects? A measurement plan defines the necessary data.
We start with a few relevant questions and review existing tools. Events are named clearly and tested. Consent, data flows and measurement gaps are considered in setup and reporting.
Scope of work
What we do for you.
Define measurable goals
We define useful metrics and events, distinguishing a contact click from a successfully submitted enquiry.
Review the setup
We set up and test the agreed events, checking duplicate tracking, form errors and different consent states.
Make sense of the data
Reports focus on your decisions. We explain what metrics mean, their limits and the actions they can support.
Your outcome
Tested tracking with relevant reports.
You receive a documented measurement plan, the agreed tracking setup and clear reports. We test event collection and document how to maintain it when your website changes.
Tell us about your projectHow we work together
How
we work.
We agree on tasks and decisions with you. You know what comes next and what information we need from you.
Clarify questions & current setup
We discuss the decisions you need to make and review accounts to build a focused measurement plan.
Set up & validate
We implement the agreed events and test typical journeys, including the planned consent states.
Analyse & explain
We explain reports and their limits, giving your team a shared basis for working with data.
Which analytics tool do we need?
We assess existing tools, reporting needs and data-processing requirements. GA4, Matomo or another tool must fit those requirements.
Does tracking capture every visitor completely?
No. Consent, browser settings and technical limits affect measurement. These gaps must be considered when interpreting results. Server-side tracking does not automatically make data complete.
Does this cover the privacy review?
We align implementation and data flows with your requirements. This does not replace legal review. Required approvals are clarified before setup.